Released on: October 10, 2008, 3:38 am

Press Release Author: Mark Alan Effinger

Industry: Software

Press Release Summary: Creativity can be the difference between a mid-five-figure
salary and an uncapped six-figure income. Now, ThoughtOffice brainstorming software
provides users the knowledge of hundreds of certified experts in dozens of fields,
improving results by boosting creativity.

Press Release Body:
Portland, OR October 10, 2008 -- Creating fresh ideas daily while working long
hours can be a big challenge. But continuing improvements in creativity solutions
such as ThoughtOffice brainstorming software can remove many of the creative blocks,
and speed the process. The resulting stream of new ideas can make all the difference
between secure, well-paid employment, or a second-rate income plagued by competitive
threats from co-workers.

"Not to foster fear in the minds of working men and women, but it's true when we say
'creativity is a cash business'," comments Mark Alan Effinger, CEO of ThoughtOffice
Corporation, a business productivity and creativity software developer located in
Vancouver, Washington. "Whether you're in the shipping department, just starting
your career, or are the CEO and Founder of your company, the ability to generate
creative solutions to real-world problems is enormously valuable. Less-creative
employees keep the production lines running smoothly, but the creative ones get
promoted, as described in Richard White's classic 'The Entrepreneur's Manual'."

ThoughtOffice Corporation provides several brainstorming solutions that share a
common thread, in that they work using two opposite but complementary processes to
generate new ideas. Part 1 guides users to drill down on a problem (
http://www.thoughtoffice.com/?page_id=4 ), clarifying it and defining it acutely,
using questions, prompts and content from PhDs, MBAs, and other successful business
leaders.

The software's second part ( http://www.thoughtoffice.com/?page_id=7 ) works in an
entirely different direction; by helping the user find stream-of-consciousness
associations, the solution can often be found by following a thread from one word to
another. So a color may remind the user of a bird with plumage of that hue, leading
to an idea involving wood from South America, the native land of that same bird.
Once the problem is clearly defined, these webs of associations radiate out from the
initial ideas, making it possible to develop dozens, often hundreds, of ideas in a
matter of minutes or hours.

"For the last 15 years I've been running advertising businesses, and if I didn't
have creativity programs to provide creative idea support, I would probably have
been out of business years ago," says Effinger, who collaborated with Marsh Fisher
of IdeaFisher and Century 21 fame. "Now I can take a new hire, teach them the
software in 2 hours, and let them drive the creative process, freeing me up to
actually run my business again. It's very liberating when you know that anyone can
be creative, not just the so-called 'professionals'."

Mr. Effinger also adds, "I can take an hour or two at a coffee shop, on any given
day, and with just my laptop and this software, I can develop 5-10 headlines for
advertisements, then create another half-dozen solutions to business growth issues.
Not only is the process invigorating, but the new ideas sort of cascade, leading to
more and better ideas, eventually turning into increased revenue and improved
business processes. But one of the greatest benefits of accessing this fountain of
creativity, in my opinion, is the hope that comes with it. If you took the time
every day to develop one truly creative solution, there's no way you could fail. The
future belongs to those who can think fast, and creatively."

About ThoughtOffice
ThoughtOffice Corporation is a Vancouver, Washington, based technology firm focusing
on business process development and innovation. Since 1986, the company founders
have successfully started and sold nearly a dozen companies, from advertising to
laser display technology, software to internet e-commerce. The development team
apprenticed with Marsh Fisher, co-founder of Century 21 Real Estate and founder of
IdeaFisher, one of the first and most popular brainstorming software programs. The
result, ThoughtOffice, makes brainstorming and innovation software practical for
daily use in business and academia. ThoughtOffice Corporation can be reached at
360-450-6888 or http://www.ThoughtOffice.com.
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)








Web Site: http://www.thoughtoffice.com

Contact Details: Contact:
Mark Alan Effinger
ThoughtOffice
5640 SE Riverside Way
Vancouver, WA 98661
360.450.6888
info@thoughtoffice.com
http://www.thoughtoffice.com